Alina Vradiy

Alina Vradiy is an ABA therapy specialist who teaches parents of autistic children. The goal was to turn a business-card website into an online school that sells courses on its own: it helps parents choose a program, takes payment and gives instant access to the lessons. The new site had to look premium, be easy to use on a phone and keep the Google rankings the client had already invested in.

The WordPress site looked as if it had been put together from different templates, with its own colors and fonts on every page. The homepage had no buttons at all, and three similar courses with different names only confused visitors. The price of one course differed from page to page. To buy, customers were sent to a third-party site with a different design, and many were lost at that step. On mobile, the “I want the course” button did not lead to the pricing plans. Reviews were screenshots of chats that were unreadable on a phone, and the case study photos looked AI-generated.

In one week we launched a new mobile-first website in three languages, with an app-style bottom menu. A 4-question quiz recommends the right course automatically. Payment happens right on the site by card, Apple Pay or Google Pay, and prices are shown in the visitor’s local currency. After payment, students automatically get access to a personal account with protected video lessons and materials for their plan. Alina manages prices, promotions, articles and lessons herself. Built-in analytics shows the entire customer journey from the first visit to payment. A free guide with an automated email sequence and landing pages for ads are in place. All 87 old URLs indexed by Google were preserved, and blog images became 5.7 times lighter.