Dr. Nedelska

Yevheniia Nedelska is a dermatologist, dermatologic surgeon and aesthetic doctor with a PhD in medicine. She sees patients at the NV Stars salon in Dnipro. She needed a website of her own, separate from the salon: to show that treatments are done by a doctor with a medical degree and a research degree, not just a beautician, and to give a full price list and booking for a consultation in under a minute. Medicine calls for care: no promised results, contraindications listed, plain honest language. And as always, the doctor changes prices, writes articles and adds diplomas herself, without a developer.

There was only Instagram. Her services and prices existed only as part of the salon's price list, among other specialists. She had no address of her own online: Google did not find her by name or by treatment "in Dnipro". Her education, research degree and 30+ certificates were not gathered anywhere, and the only way to book was a DM or a phone call.

In two days we built and launched a mobile-first website in Ukrainian, Russian and English on its own server with HTTPS. It runs on the engine we proved on NV Stars, so the time went into the brand and content rather than infrastructure.

The design is built around the "dermatologist · dermatologic surgeon · aesthetic doctor" positioning: a Forest Night & Tender Rose palette from the client's reference, the doctor's portrait on the first screen and her motto as a quote. 7 treatment areas and 48 services with prices matched to the salon. Dedicated blocks cover the RF microneedling device with its specs and a dermatoscopy page with her own video.

The booking window fits on one screen, and each request goes straight to the doctor's personal Telegram bot, with a copy kept in the admin panel along with the visitor's path through the site. 12 expert blog articles in three languages with automatic SEO, plus medical markup for Google: clinic, doctor, education and credentials.

In the admin panel the doctor changes prices and services, writes articles, uploads diplomas and before/after photos with a comparison slider. These sections appear on the site by themselves as soon as they have content. Meta Pixel with Conversions API and GA4 are ready to switch on for advertising.